• Topic

    • Thriving in a Competitive Environment

  • 09.15

    • Informa Welcome & Speed Networking Session

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  • 09.30

    • Opening Remarks from the Chair

    Chair: Steven Hawley, Principal and Consulting Analyst, TV Strategies
  • Topic

    • Special focus: International Investment & Competition

  • 09.45

    • Expanding Reach and Transforming IPTV Capabilities in Latin America

    Speaker: Alvaro Gazzolo, CEO, IPTV Americas

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    • Advantages of employing a centralized IPTV headend via satellite
    • The role of content aggregation companies in aiding new and existent small and medium size operators
    • The real cost behind the IPTV solution
    • Advantages of cable IPTV compared to traditional digital cable
    • Case study of the first ever cable IPTV project in Latin America
  • 10.10

    • Q&A from the Audience

  • 10.40

    • Networking Break & Exhibition Visit

  • Topic

    • New Technology and Network Evolution

  • 11.40

    • Operator Case Study: The Outlook for IPTV - Why Choice Works

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    • Embracing the ambition to modernise telecoms/IT
    • Commercial, technical and regulatory considerations driving IPTV plans
    • Highlighting network and system improvements underway to support IPTV in 2009
    • Are consumers ready for on-demand, time-shifting and interactive? What content will suit them best? Entertainment and the social balance
    • Predictions for the Pay TV and converged communicationsentertainment market
  • 12.00

    • Advanced Pay TV Service Opportunities Over Broadcast and Hybrid Networks

    Speaker: Frederic Maymil, Product Marketing Manager, Thomson

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    • The growing importance of on-demand, and how satellite or DTT can deliver it
    • Push-VOD as a stand-alone solution or as a complement to pull-VOD
    • How satellite/IP and DTT/IP hybrids will change the Pay TV landscape
    • Ensuring a unified customer experience across multiple networks
    • Practical considerations when converging broadcast with IP in the home
    • Seamless IPTV and mobile TV integration: is there a business case?
    • How can service providers deliver seamless, multi-platform, multiscreen IPTV?
  • 12.20

    • Panel Discussion: Infrastructure for Achieving Everything-on- Demand - How Can Operators Meet the Demand for Better Efficiency and Greater Flexibility?

    Panellists: Ian Locke, Vice President of Global Communications, Envivio
    Speaker: Diana Cantu, Executive Director, Business Development for the Americas, International Datacasting
    Speaker: Marc Bédoret, Head of Sales, Viaccess

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    • Reducing the costs and risks of deployment to ensure subsystem compatibility, maximise business flexibility and ensure the best possible user experience for customers
    • Guaranteeing secure, simultaneous distribution of streaming content and file based VOD content to any number of remote client servers or terminals
    • Convergence solutions to provide multiple high quality service types from the same compression platform, enabling operators to do more
    • Clarifying performance issues surrounding the delivery of end-toend IP within the CDN
    • The importance of ensuring adequate content security measures to protect all parties involved
    • What is the potential for satellite delivery in the Asian market?
  • 13.00

    • Lunch & Exhibition Visit

  • Topic

    • Content and Consumer Choice

  • 14.10

    • Content Strategies for a Changing Pay TV Environment

    Speaker: Carlos Sanchez, Executive Director, Latin America, Warner Bros Digital Distribution USA

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    • Why strong content brands make sense in a multi-platform television world
    • How can operators keep close to viewers in a multi-channel, multiscreen environment?
    • Does on-demand increase our time with audiences, or simply shift it?
    • Ways that IPTV providers can help content owners reach their audiences
    • Market opportunities for increasing localisation and language diversity in Asia
    • Personalisation, interactive, UGC, community...where is content headed next?
  • 14.30

    • Attracting New Customers Through an Expanded Content Offering

  • Speaker: Mihai Crasneanu, CEO, Grey Juice Lab

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    • Defining an effective digital content strategy to capture the market
    • Negotiating and working with major studios and rights owners
    • Successful tips for implementing and launching a new content service
    • Identifying content which is right for the region
  • 14.50

    • Concepts and Technologies for the Introduction of High Definition 3D+T Videocommunication Services

  • Speaker: Janaina Aragão, IPTV Service Manager, Petrobras Brasil

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    • Content strategies in a corporate environment - results from Petrobras’ WebTV 3D Media programme in Brasil
    • Is premium content a high-risk strategy or a safe bet for mediumsized IPTV providers?
    • What are the market opportunities for increased localisation, niche programming and language diversity?
  • 15.10

    • Panel Discussion: Content Strategies To Drive Up ARPU

  • Panellists: Theo Van Aalst, Business Development Manager, Conax
  • Gary Schulz, Founder & President, MRG
  • Alfredo Muñoz, TV & Multimedia Operations Manager, Cantv, Venezuela Manoel de Gois Filho, Web TV Content Manager, Petrobras, Brasil
  • Lucia Rangel, Vice President, Worldwide Corporate Anti-Piracy, Warner Bros Entertainment

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    • Is content king? Does IPTV need premium and exclusive content?
    • What services are helping to increase ARPU with established subscribers?
    • Movies, news, drama...can you put a price on premium content?
    • What are the alternative content strategies if majors refuse to do business?
    • Security as a tool to get access to premium content
  • 15.45

    • Afternoon Break & Refreshments Served in the Exhibition Hall

  • Topic

    • Looking to the Future

  • 16.20

    • Panel Discussion: The Future of IPTV in Latin America

  • Elia San Miguel, Principal Analyst, Consumer Services, Technology & Service Provider Research, Gartner
  • Senior Representative, Convergencia Latina
  • Alfredo Muñoz, TV & Multimedia Operations Manager, Cantv, Venezuela
  • Caetano Notari, Consultant Director, Ericsson

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    • Strategies for continued growth, reduced churn and increasing ARPU
    • What are the most important lessons service providers must learn to equip themselves for the years ahead?
    • Will IPTV remain a targeted niche service or could it have the potential to tap into the mainstream through exclusive valuable content and forthcoming deregulation?
  • 17.00

    • Harnessing Good Customer Experiences To Increase Revenues For Operators

  • Speaker: Steven Hawley, Principal and Consulting Analyst, TV Strategies

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    • How important is customer relationship management for IPTV?
    • Are bargain hunters interested in customer care - or simply looking at the price?
    • Is there a market for consumers seeking better care: will they pay more?
    • Does picture quality make a difference to television revenues?
    • Do customers remember outages when their discounted 3-play bill arrives?
    • Recommendation is the best form of marketing - but is it worth the investment?
  • 17.20

    • Summary of the Day and Chair’s Closing Remarks

  • 17.20

    • End of Day Two