- Topic
Key Advances and Footsteps to Future Growth
- 08.45
Informa Welcome & Speed Networking Session
- 09.00
Opening Remarks from the Chair
Chair: Huw Price-Stephens, Ambassador, Open IPTV Forum- 09.05
- Highlighting Latin America's economic advantages
- Establishing the benefits to be gained from a dynamic and convergent communications market
- Assessing Brazil’s role within the Latin American telecoms market
- Working together to provide even better services in the future
Official Welcome Address
Invited: Roberto Martines, Secretary of Telecommunications, Ministry of Communications, Brazil- 09.15
- Increasing customer satisfaction and reducing churn - how to make customers stay
- Improving Average Revenue Per User and why this is essential for the longevity of all IPTV operations
- Advocating a three-screen strategy for television, PC and mobile
Beyond Customer Acquisition: Next Steps for Mass-Market IPTV
Speaker: John Walthall, General Manager of Sales, Microsoft Connected TV- 09.45
- Regional IPTV subscriptions and analysis of new additions
- Trends in ARPU and data percentage of revenue
- Expectations regarding the pattern of regional growth and development in the next five years
Market Analysis and Projections for the Region
Speaker: Ariel Barlalo, Director, MTVTelco LatAm- 10.05
- Detailing the company's successful evolution from a regular telecom company to premier IPTV provider
- Evidence that television benefits broadband and voice services
- Lessons learned in becoming a content provider, and future content strategy
- The opportunity for advertising on IPTV and how this could impact the business model
Operator Case Study: IPTV Successes To Date and Potential For Further Growth
Speaker: Carlos Watanabe, Director of Business Development & Video Communication, Brasil Telecom- 10.25
Networking Break & Exhibition Visit
- Topic
Network Expansion and Regulatory Developments
- 11.25
- Examining the benefits and challenges of scale as Orange TV grows beyond 1.3 million subscribers
- Case study of operations in Africa and Europe to date
- A multi-platform content strategy for television, PC and mobile - live and on-demand
- How Orange has used satellite to double its potential television market in France
- What is it that makes the Latin American market so attractive to external investors?
- Multiple players in one country - what are the techniques to stay afloat in an increasingly competitive market?
Strategies for Long-Term IPTV Growth and Expansion
Speaker: Jean-Marc Harion, Vice President of Development, Americas, Orange (France Telecom)- 11.45
- Panellists: Luis Pacheco, Engineer, OSIPTEL, Peru
- Marcel Claure, Chief of Licensing, SITTEL, Bolivia
- Jaime Igorra, Presidente, URSEC, Uruguay
- Jean-Marc Harion, Vice President of Development, Americas, Orange (France Telecom)
- Maria Lucia Ricci Bardi, Manager, Regulation, Technical and Economical Planning Management, Anatel, Brasil
- Examining the regulatory environment for PayTV in South America
- What are the timeframes for anticipated deregulation of IPTV?
- Considerations for telcos moving into video
- Considerations for ISPs and alternative broadband providers
- Views on cable operators offering voice services and the potential for partnership deals
Regulatory Panel: Assessing the Need for Deregulation Within the IPTV Industry
- 12:40
Lunch & Exhibition Visit
- 14.00
- Speaker: Andrew Pons, Head of Marketing, Latens
- Why we believe in IPTV as a medium which is here to stay, and is worth investing in
- Forging successful partnerships with content providers to deliver a premier service to the end-user
- Does IPTV address a different market to cable - and can they co-exist?
- Strategies for success: the techniques which work
Case Study: Launching in IPTV - Strategies for Success
- 14.20
- Speaker: Aldo Labra, Broadband Business Development Manager, Telefonica del Sur, Chile
- Assessing the content that drives Pay TV subscriptions in Latin America
- Evidence that on-demand movies and television suits the people's lifestyle
- The role of a la carte channel-pricing in encouraging Pay TV take-up
- Customer buying trends, from a la carte and bundles to linear and on-demand and the capacity to revolutionise the way people watch TV
- Freeing consumers from schedules with PVR & PVR programming via web and mobile
Operator Case Study: Revolutionising the Way People Watch TV
- 14.40
- Case study of Accenture's involvement with IPTV development in Brazil
- What is Quality of Experience - and how do you prioritise needs?
- Connecting with Pay TV subscribers through effective QoE techniques
- Turning good QoE into a marketing weapon to boost your position in the marketplace
Quality of Experience (QoE): Measuring the Value and Marketing the Benefits
Speaker: Guilherme Goehringer, Consultant, Accenture, Brasil- 15.15
Afternoon Break & Refreshments Served in the Exhibition Hall
- 12.00
- Understanding the potential of the gaming sector
- Service characteristics
- Uptake and usage patterns
- Revenue opportunities for ITPV operators
Gaming & Gambling Opportunities in IPTV
Simon Miller, CEO, Betfair TV, UK- 16.35
- Will multi-network, multi-screen convergence be the key for telcos to win the battle against satellite and cable?
- Is there a future for single-play providers?
- Will cable become an all-IP video delivery platform?
- Will satellite buy or build its way into the triple-play market?
- Do Telcos have a Plan B if IPTV fails - and what is it?
- How will cable, satellite and IPTV differentiate themselves in five years’ time?
Panel Discussion: Winning the Battle for Market Supremacy
Panellists include: Steve Oetegenn, Chief Sales & Marketing Officer, VerimatrixThierry Fautier, Director of Telco Solutions, Harmonic Inc
Jacques Bourgninaud, President & CEO, Wyplay
- 17.15
Chair's Closing Remarks
- 17.20
